The challenge
What isn’t working for the business, and why it matters.
Selected work: Work that earns its keep.
A case study for every service we offer: the problem a business faces, what we build to fix it and the numbers we report each month. Start with our own website, rebuilt the way we build for clients.
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Case studies.
One for each service, plus our own website and some brand and website work. Filter by service.
Our own website · AI SEO and websiteMeasureMinds Creative
We rebuilt our own website the way we build for clients: fast, accessible, and written so Google and AI assistants can read and quote it.
Scope: Website, answer-first content, schema, llms.txt, performance and accessibility
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AI SEO · HealthcareGetting a dental practice recommended by ChatGPT and Google
How we take an independent dental practice from invisible to recommended when patients ask Google or an AI assistant for a dentist nearby.
Scope: Local SEO, Google Business Profile, answer-first pages, schema, AI visibility tracking
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Content marketing · B2B softwareContent that brings B2B software buyers in
How we build a content engine for a small B2B software company, so buyers researching the problem find the product before they find a competitor.
Scope: Content strategy, answer-first articles, comparison and landing pages, monthly review
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AI automation · Home servicesEvery enquiry answered in minutes for a home-services firm
How we make sure a plumbing and heating firm answers every enquiry within minutes, books the job and follows up, without hiring an office team.
Scope: Workflow audit, instant lead replies, booking, CRM automation, monthly monitoring
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Email and SMS · E-commerceTurning first orders into repeat customers for a skincare brand
How we help an online skincare brand earn the second and third order, with journeys timed to when each product runs out.
Scope: Journey strategy, platform setup, segmentation, SMS and WhatsApp, consent-first sign-up
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Analytics · Professional servicesShowing which channel brings clients for a law firm
How we give a small law firm a clear answer to “where do our clients come from?”, so it can spend on what works and stop what doesn’t.
Scope: Tracking audit, GA4 and Tag Manager, server-side tagging, UTM framework, live dashboard
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Google and Meta Ads · Home improvementGoogle and Meta Ads that bring kitchen-fitting leads
How we run paid search and social for a kitchen fitter so the budget goes on people planning a new kitchen, not on clicks that never call.
Scope: Foundation audit, keyword and bid strategy, campaign build, ad copy and landing pages, weekly optimisation
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Brand identity · HospitalityA brand for a growing café group
How we give a café group opening its next site one clear brand that looks and sounds the same on the sign, the menu, the website and in AI answers.
Scope: Brand strategy, logo system, colour and typography, guidelines, voice guide, social kit
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Website design · HospitalityA website that wins direct bookings for a boutique hotel
How we build a boutique hotel a website that sells the stay and takes the booking directly, instead of handing the guest and the commission to a booking site.
Scope: Conversion architecture, mobile-first design, speed, on-page SEO and schema, tracking at launch
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Brand and website · HealthcareKestrelmoor Physiotherapy
Brand and website for an independent physio clinic, built to turn “best physio near me” questions from Google and AI assistants into bookings.
Scope: Identity, website, online booking, structured data for AI
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Design study · E-commerceFernhollow Coffee Roasters
Brand and online store for a small-batch roaster, built to turn one-off orders into subscribers who never run out.
Scope: Identity, online store, subscriptions, email
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Design study · Professional servicesTallywick Accounting
Brand and website for a small-business accounting firm, built to win clients searching for a CPA who answers the phone.
Scope: Identity, website, fixed-price quoting, AI search
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Design study · SportBaseline Tennis Academy
Brand and website for a performance tennis academy, built to turn visitors into members by showing the training data and making a court two taps away.
Scope: Identity, website, court booking, live match stats
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Landing page · BrandingLunar
A monochrome, editorial landing page for a branding studio: a studio portrait, a manifesto that fills in as you read, and the studio’s proof in one panel.
Scope: Landing page, motion
Read the case studyWhat every case study shows.
The same four parts every time, so you can compare them and see exactly what you’d get.
Our approach
The steps we take, and why in that order.
What we build
The pages, systems and assets we deliver.
How we measure it
The numbers in the monthly report, against the baseline from your first audit.
Your project could be next.
Start with a free audit, then see exactly what we’d build and in what order.
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