Brand strategy brief
Positioning, audience and tone of voice, agreed before any design.
Brand identity design: A brand people trust enough to pay more for.
MeasureMinds Creative designs brand identities for growing businesses: positioning, logo, typography, colour and the rules that keep them consistent. The aim is commercial, not decorative: a brand customers trust enough to pay more for, applied the same way on the website, in ads, in print and wherever AI describes you.
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What’s included.
Everything in our brand identity work, in plain English.
Logo system
Primary, secondary and icon versions, with source files in AI, SVG, PNG and PDF.
Colour and typography
A palette with hex, CMYK and Pantone codes, and no more than two typefaces.
Brand guidelines
One reference for your team, printer and any future agency.
Brand voice guide
How you sound in writing, with examples.
Social profile kit
Correctly sized assets for every platform.
How the work runs.
The practical details: tools, timings and what you keep.
- Timeline
- 3–5 weeks from brief to final delivery
- Concepts
- Three directions with the reasoning behind each, then two rounds of revisions
- Files
- A working Figma file plus AI, SVG, PNG and PDF exports
- Ownership
- Transfers on final payment, including font licences
Who it’s for.
Honest about fit, because the wrong project helps nobody.
A good fit if
- You’re repositioning to charge more
- You’re launching and want to look established
- Your visuals look different on every channel
Probably not a fit if
- You only need a quick logo with no strategy
- You don’t plan to use the brand consistently
How it works.
Every step ends with something you can see and use.
Discovery and audit
Interviews with you and your team, and an audit of every existing asset to flag what’s inconsistent.
Strategy and positioning
Positioning, voice and messaging pillars, agreed before a single concept.
Design concepts
Three logo directions, each with the strategic reasoning behind it.
Refinement
Two rounds of revisions on your chosen direction.
Guidelines delivery
Full guidelines covering colour, type, logo use and voice, plus source files.
Related work.
How we deliver brand identity, and projects where it played a part.
Brand identity · HospitalityA brand for a growing café group
How we give a café group opening its next site one clear brand that looks and sounds the same on the sign, the menu, the website and in AI answers.
Scope: Brand strategy, logo system, colour and typography, guidelines, voice guide, social kit
Read the case study
Landing page · BrandingLunar
A monochrome, editorial landing page for a branding studio: a studio portrait, a manifesto that fills in as you read, and the studio’s proof in one panel.
Scope: Landing page, motion
Read the case study
Brand and website · HealthcareKestrelmoor Physiotherapy
Brand and website for an independent physio clinic, built to turn “best physio near me” questions from Google and AI assistants into bookings.
Scope: Identity, website, online booking, structured data for AI
Read the case studyHow we measure it.
Reported monthly against the baseline from your first audit, in plain English.
Consistency across channelsThe same name, story and look everywhere.
Enquiry qualityBetter-fit customers asking better questions.
Price acceptanceFewer conversations stuck on price.
How AI describes youA clear, consistent description in AI answers.
Brand identity questions.
Short, direct answers. Ask us anything else.
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole system around it: positioning, messaging, colour, typography, imagery and the rules for using them. The system is what makes a business recognisable and consistent everywhere, which builds trust and supports higher prices.
How long does a brand identity take?
A MeasureMinds brand identity project takes three to five weeks from brief to final delivery, including two rounds of revisions.
Do I own the files?
Yes. Full ownership transfers on final payment, including logo source files, font licences and the guidelines.
Should I do branding before building a website?
Yes. A website built without a defined brand usually needs a redesign within 12 to 18 months. Brand first produces a better website and costs less overall.
What if I already have a logo I like?
We can build the full system around it: colour, type, voice and guidelines. No redesign required.
Why does branding matter for AI search?
AI assistants recommend businesses they can identify and verify. A consistent name, description and visual identity across your website, directories and social profiles makes it easier for AI to recognise you and describe you accurately.
Related services
Each service builds a layer the others depend on.
Website Design
Fast, custom websites built to convert, with schema and tracking installed at launch.
Learn moreCampaigns and content
Campaigns, articles and landing pages built around the questions buyers ask, written to rank and to be quoted by AI.
Learn moreAI SEO (SEO, AEO and GEO)
Rank on Google and get recommended in ChatGPT, Gemini, Perplexity and Google AI Overviews.
Learn moreReady to adapt your marketing to AI?
Start with a free audit. We’ll show you what AI sees today and what we’d fix first. No pressure, no jargon.
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