Get a free audit
Design study · Professional services

Tallywick Accounting

Brand and website for a small-business accounting firm, built to win clients searching for a CPA who answers the phone.

Project
Design study
Sector
Professional services · accounting
Location
Austin, Texas
Year
2026
Services
Brand identity, Website Design, AI SEO
Tallywick Accounting home page on a laptopTallywick Accounting home page on a phone
Overview

Overview.

Tallywick is a brand and website for a small-business accounting firm in Austin, Texas. We built it to show how a professional-services firm can make its price, its process and its people clear enough that a prospect books a call without shopping around.

The challenge

The challenge.

Business owners choose an accountant on trust, yet most firm websites look the same: stock photos of handshakes, a list of services and “contact us for a quote”. The questions owners actually ask (what will it cost, will you answer the phone, will I get a surprise tax bill) go unanswered.

01

Hidden prices

Hourly billing and “call for a quote” make owners fear the bill, so they delay or pick the cheapest option.

02

All firms look alike

Generic stock imagery and service lists give nobody a reason to choose one firm over another.

03

Questions AI can’t answer

When owners ask an assistant for an accountant, it recommends firms that state services, prices and areas served plainly.

Our approach

Our approach.

Foundation first, in this order, so each step makes the next one work harder.

  1. Position

    Calm, predictable finances: books closed by the 10th, taxes never a surprise.

  2. Identity

    Tally marks crossed into a T: a mark that says counting, not corporate.

  3. Prices in public

    Three fixed monthly plans on the site, with exactly what each includes.

  4. Instant quote

    Three questions give a fixed price before anyone books a call.

  5. Built for AI search

    Services, prices, areas served and CPA credentials in plain language and structured data.

What we built

What we built.

01

Identity

Four tally strokes crossed in mint form the mark. Navy for trust, a bright blue for every action, and a grotesk that reads well in numbers.

02

The answer on the first screen

The headline makes the promise; the client-portal preview shows what monthly accounting actually looks like.

  • Books closed by the 10th, stated as a promise
  • Reply time and fixed pricing as the proof
  • One action: get a fixed quote in two minutes
Tallywick home page: books closed by the 10th, taxes never a surprise
03

Prices in public

Three plans with everything they include. Showing prices filters out poor fits and builds trust with good ones.

Tallywick pricing: Essentials $350, Growth $650 and Complete $1,100 a month
04

A fixed quote before the call

Transactions, payroll and sales tax give a fixed monthly price. A CPA follows up within one business day.

Tallywick fixed-quote calculator
05

Clear on a phone

Owners check their books between jobs. Pricing and the quote work just as well on a phone.

Tallywick home page on a phone
Pricing on a phone
The quote calculator on a phone
How we’d measure it

How we’d measure it.

A design study has no results to report. On a live project, these are the numbers in the monthly report, measured against the starting baseline.

  1. Quote requests, and how many become booked calls
  2. Booked calls that become clients, by plan
  3. Visibility for “small business accountant Austin” on Google and in AI answers
  4. Share of enquiries that arrive already knowing the price
  5. Average time from first enquiry to signed engagement
Next project
Next projectBaseline Tennis Academy Brand and website for a performance tennis academy, built to turn visitors into members by showing the training data and making a court two taps away.
Next step

Your project could be next.

Start with a free audit, then see exactly what we’d build and in what order.

Get your free AI audit Book a call

Free audit firstNo obligationPlain-English results