Heavy 3D
The 3D scene loaded straight away on every device, including phones and computers without a graphics chip.
Case study · Our own website · AI SEO and website
MeasureMinds Creative
We rebuilt our own website the way we build for clients: fast, accessible, and written so Google and AI assistants can read and quote it.
- Client
- MeasureMinds Creative
- Sector
- Creative studio
- Location
- Lalitpur, Nepal, serving the UK, the US and Australia
- Year
- 2026
- Services
- Website Design, AI SEO
Visit the website (opens in a new tab)
Overview.
Before we ask a client to trust our approach, we use it on ourselves. This is our own website, rebuilt in 2026 to be found on Google, read and quoted by AI assistants, and fast and accessible for every visitor. We publish the results here as they come in.
The challenge.
We wanted a homepage with a live 3D centrepiece, and we wanted the site to be the kind AI assistants quote. Those pull in opposite directions: the first version of the approved 3D homepage scored 35 for performance on a simulated mid-range phone, which is too slow for Google and for visitors.
Facts in one place
Prices, services, the founder and contact details had to read the same on every page, in the schema and in llms.txt.
Readable by AI
Every page needed to open with a plain answer an assistant could quote, not a slogan.
Our approach.
Foundation first, in this order, so each step makes the next one work harder.
One source of facts
Every business fact kept in one file and reused by every page, the schema, the sitemap and llms.txt.
Answer-first pages
Each page opens with a direct answer to the question it exists for.
Structured data
The business, founder, services, articles, FAQs and breadcrumbs described in schema.org, all linked as one entity.
3D only when it helps
The 3D scene waits until the page is idle and runs only on devices with a hardware graphics chip; everyone else sees a drawn version.
Accessible by default
Contrast, focus states, link names, reduced motion and zero layout shift checked on every page.
What we built.
A website that practises what we sell, measured with the same tools we use for clients.
01
Structured data for the whole business
One organisation, one founder and one website, referenced by every page, so search engines and assistants see a single, consistent business.
{
"@type": "ProfessionalService",
"@id": "https://measure-minds.com/#organization",
"name": "MeasureMinds Creative",
"founder": { "@id": "https://measure-minds.com/#founder" },
"areaServed": ["United Kingdom", "United States", "Australia", "Worldwide"],
"priceRange": "From $900 a month",
"hasOfferCatalog": { "@type": "OfferCatalog", … }
}02
llms.txt
A plain-language summary of the business for AI assistants, built from the same facts as the pages, so it never goes out of date.
# MeasureMinds Creative
> MeasureMinds Creative is a founder-led creative studio that
> helps small and growing businesses grow with AI …
## Key facts
- Founder: Sajag Shrestha
- Book a free 30-minute call: https://calendly.com/…
## Services
- [AI SEO (SEO, AEO and GEO)](…/services/ai-seo/)
…03
Answer-first pages and FAQs
Every service page opens with what the service is, who it’s for and what it costs, and every FAQ in the schema matches the page word for word.
04
Fast 3D, with a fallback
The 3D scene is deferred until the page is idle and only starts on hardware graphics, with a drawn version for phones on battery saver, older devices and reduced motion.
What we track next.
Results we’ll add to this page as they come in, each against the baseline from launch.
- How many of our tracked questions ChatGPT, Gemini, Perplexity and Google AI Overviews answer with MeasureMinds
- Search Console impressions and clicks for our main searches, from launch
- Visits from AI assistants, tracked as their own channel
- Enquiries and booked calls, by the channel that brought them
The result.
35 → 92Lighthouse performance on the homepage, simulated mid-range phone, after deferring the 3D (October 2026)
100Lighthouse accessibility, best practices and SEO scores on the homepage (October 2026)
0layout shift (CLS) on every page tested
Your project could be next.
Start with a free audit, then see exactly what we’d build and in what order.
Free audit firstNo obligationPlain-English results